Casual Market Atlanta is introducing a fresh logo and branding. Inspired by the sun in a blue color palette, the logo represents a new beginning for the market.
HIGH POINT – As the Casual Market relocates to AmericasMart in Atlanta beginning in 2023, the International Casual Furnishings Assn. is refreshing the 60-plus-year-old event. The inaugural Casual Market Atlanta will be held July 10-13, 2023, in a new casual furnishings destination featuring five full floors of permanent showrooms and temporary exhibits.
“As we close one chapter in Chicago, we are very excited to open a new one in Atlanta,” said Jackie Hirschhaut, ICFA executive director. “The move to AmericasMart is not only a fresh start and opportunity to further the growth of ICFA, but also for the outdoor and casual furnishings industry as a whole.”
Casual furnishing leasing has accelerated in anticipation of the 2023 debut of Casual Market Atlanta with four floors filled by permanent, purpose-built showrooms for 43 leading outdoor living brands.
For the July 2023 launch, Casual Market Atlanta will also showcase more than 100 temporary exhibits on floor 7 of building 1. The tradeshow will feature additional outdoor furniture brands plus fire pits, hammocks, outdoor and garden accessories, outdoor lighting, statuary, umbrellas and more.
New synergies will be created through Casual Market’s co-location with the summer edition of International Market Centers’ Atlanta Market, the gift and home décor buying event presented July 11-17, 2023.
“ICFA’s move to Atlanta delivers both casual furnishing resources as well as a broad program of educational and social events to our new home,” said Steve Elton, Brown Jordan chief brand curator and ICFA board chair. “This launch marks a new era for ICFA, and we look forward to the fresh, exciting opportunities that it will bring for our diverse range of members, including manufacturers, retailers, sales representatives, designers and solution partners.”
In addition to the major industry event in July, ICFA and AmericasMart will host the Outdoor Design Week, Sept. 18-20, 2023, for product sourcing, education and industry networking. This event will overlap with AmericasMart’s Fall Market.
New branding
In connection with the relocation, Casual Market Atlanta is introducing a fresh logo and branding. The upcoming Casual Market Atlanta website will feature market information, exhibitor listings and more, and the updated brand identity and new online resource center will reinforce Casual Market Atlanta’s new permanent home in Atlanta.
Resources year-round
Outdoor living brands have begun the move to Atlanta to optimize connection opportunities with AmericasMart’s home décor and lifestyle buyers. Permanent showrooms will be open in time for the winter 2023 Atlanta Market, Jan. 10-16, 2023. In addition, showrooms located on floors 2, 3 and 4 of vuilding 1 will be open weekdays between markets, joining the décor, gift and lifestyle showrooms that are open year-round for retailer and designer sourcing.
“We are beyond excited for the new opportunities presented by Casual Market’s new home in Atlanta and welcome the industry with IMC’s hallmark hospitality,” said Bob Maricich, IMC CEO.